You may have noticed that the Google search box (where you type in your search terms e.g. ‘hotels London’) has increased in length recently.

The reason for this is more and more people are typing in long questions and not just short bog standard search terms (e.g. ‘hotels London’). Ultimately people (e.g. potential clients) are looking for the answers to their questions from a reputable source (e.g. you!).

As a business you have the opportunity to take advantage of this by answering their questions quite easily (e.g. by having a page or blog post on your website containing that question and the answer). Once you’ve helped that person, the chances are they’ll contact you directly as you’ve proved you know your stuff and are a trustworthy business.

Accounting is mind boggling to most people and as such there are hundreds of questions that people type in to Google hoping someone will be able to help. Here’s a few examples:

How can I avoid tax?
How do I fill in my tax return?
Do I need to be VAT registered?
Do I need to pay tax on dividends?

The list goes on!

Why not start a blog or add more pages to your website posing related questions and then answering them? This way when someone types in a question to Google your website will rank highly, as Google will see you have related content on your website.

If you can’t think of any questions, go to the Google homepage now and put yourself in the shoes of your customers and start typing in questions. You’ll see many other businesses (e.g. your competitors) taking advantage of this.

By doing this you will quite easily get high in Google as questions are not classed as ‘popular keywords’ (e.g. like ‘hotels London’ is) and therefore you’ll get more visitors and more enquiries, which is what everyone wants isn’t it?

Best of luck!

If you have any questions please get in touch today, we’ll be happy to help.

Also why not visit this page and we’ll hand pick 3 great keywords for you for free. No catch – again we’ll just be happy to help.

You may have heard something like this before, but this is for real. The only way you’ll do well in Google is to pick the right keywords for your business and with thousands to choose from this can be extremely daunting.

Well, good news, simply visit this page and we’ll handpick 3 great keywords for you. No catch, we’ll just be happy to help. If you have any questions please get in touch today.

Chancellor Alistair Darling has set out the budget today and when something momentous like this happens people want answers quickly and no surprises most people turn to Google.

Could you help them? Are you a…

Tax Advisor
Accountant
Business Advisor
Financial Advisor
Solicitor
The possibilities are endless!

Why not write a blog post, news item on your website or an article today and focus on what people will be typing into Google right now, such as:

budget results 2010
what was contained in the budget 2010
how will the 2010 budget effect me
how will the 2010 budget effect my business

This is effective search engine marketing and you’ll soon be high in Google and putting yourself forward as a helpful expert to the thousands of people using Google right now. If you need more information or have any questions, please get in touch and we’ll be happy to help.

Lots of news about this one recently so perfect for someone to jump on and answer with a relevant page on their website or blog.  Around 480 people every month search for “are house prices going up” so add “2010″ on the end to be more specific. Perfect if you’re a mortgage broker or estate agent.