If you’re good at what you do, be proud of it and tell the world. Whether you’ve won an award, saved a customer a ton on money or introduced a new product/service, its all newsworthy stuff.

This is a good email subject line for an email marketing newsletter where your lead story is something positive, such as any of the above examples. It ticks a lot of boxes on the ‘good email subject line’ check list: it’s intriguing, short, punchy and positive.

If you’d like to get your hands on 8 tried and tested subject lines you can use today, please download our ‘8 killer subject lines’ now. Don’t delay these have achieved up to a 48% open rate!

This is a good email subject line for dispelling a myth, uncovering a topical fact, shedding light on a complex situation or a special offer. For example this would be a good email subject line if used as follows:

The bitter truth about hiring staff

Great for a recruitment agency to talk about the benefits of temporary employment and flexible working etc or a HR specialist who can offer some advice on the subject.

The bitter truth about tomorrow

Great for anyone who is running a special offer that runs out the next day e.g. the bitter truth is that they will miss out unless they buy now!

The bitter truth about your printer

Perfect for anyone involved in efficiency or cost savings. Just replace the word printer with what you help people with e.g. boiler, telephone, car etc. Then tell them what they are missing out on and the benefits of coming on board with you.

If you’d like to get your hands on 8 tried and tested subject lines you can use today, please download our ‘8 killer subject lines’ now. Don’t delay these have achieved up to a 48% open rate!

Of course if you have any questions or need any help we’d love to hear from you, so please call us today on 0333 1234 404.

This is a good email subject line for those who have weekly special offers or changing stock.

For example:

Check out this weeks garden goodies
Check out this weeks DIY bargains

If you’re able to send an email on the same time and day every week and ensure it has a good email subject line it’s likely your email marketing will be even more effective as customers who have a nose for a bargain will look out for the next email.

If you’d like to get your hands on 8 tried and tested subject lines you can use today, please download our ‘8 killer subject lines’ now. Don’t delay these have achieved up to a 48% open rate!

Good email subject lines should aim to be intriguing and create a sense of urgency so the email stands the best chance of being opened.

Shhh! is a great way to start a special offer email as it gives the impression the email offer is exclusive to the recipient. People tend to react more quickly if they feel something is just for them or that they may miss out.

Here’s an example of how this good email subject line could be applied:

Shhh! Discounts just for you

Shhh! Only 5 XYZ available this weekend

Shhh! Don’t tell your friends about this offer

If you’d like to get your hands on 8 tried and tested subject lines you can use today, please download our ‘8 killer subject lines’ now. Don’t delay these have achieved up to a 48% open rate!

If you think about it news headlines have exactly the same purpose as email subject lines.

They are written to instantly attract your attention, compel you to read on and nicely summarise exactly what you are about to read.

Therefore the next time you’re trying to come up with a cracking subject line, check out the BBC or SKY website and see if a newspaper headline can help you come up with a winner.

This would be a good email subject line on a special offer email, where there is a time limited offer. For example the main sales message of the email could be focused around getting ‘good things’  (massive discounts, buy one get one free, upgrades etc) if they buy now. Therefore the subject line is not only intriguing, it directly relates to the email, which is extremely important to build credibility in that all important 3 seconds when someone opens your email.

If you’d like to get your hands on 8 tried and tested subject lines you can use today, please download our ‘8 killer subject lines’ now. Don’t delay these have achieved up to a 48% open rate!

Bored to thinking up good compelling subject lines? Good news, as part of our bright ideas series, we’re pleased to bring you 8 killer subject lines you can use today.  Tried and tested. Job done.

Whilst carry out their ongoing email marketing research into spam Message Labs discovered Alton in Hampshire was the spam capital of the UK. Who would have thought the town famous for Alton Towers is now the king of spam?

On the other hand, just down the road in Fareham they’ve been crowned the least spammed place in the UK for the second year in a row.

Like you we hate spam with a passion here at Brightenearly, preferring targeted email marketing sent to quality data lists. Is it a bit over the top to up sticks and move to Fareham to avoid the spam deluge?

Check out the full MessageLabs report here for further insights.