It seems everywhere you look people are quoting research and statistics about the impact of The World Cup on Britain, the world, businesses and people in general.

Here’s what Simon Chadwick, Professor of Sport Business Strategy and Marketing at Coventry Business School had to say recently:

“A successful run to the 2008 world cup final would have led to a £2bn bonanza for the economy”

Alcohol seems to go hand in hand with The World Cup and this is what a spokeswoman for the British Beer and Pub Association had to say:

“we think it equates to between 20 and 25 million extra pints over the three matches”

But what impact has it had online?

Well, many are saying that even though traffic on British websites drops during games, the amount of people watching matches online has skyrocketed in comparison to previous tournaments. Data released by Adtech shows that traffic during the England and Slovenia game, saw traffic levels drop by up to 35%. What’s more search engine results suggest that 1 in every 88 Internet searches is World Cup-related

“Websites have hardly benefited at all from the actual games, in contrast to gains they saw from reporting before and after the matches when they were able to score points with the fast availability of online information” said Ken Parnham, UK & Ireland Country Manager, Adtech.

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