Good email subject lines should aim to be intriguing and create a sense of urgency so the email stands the best chance of being opened.

Shhh! is a great way to start a special offer email as it gives the impression the email offer is exclusive to the recipient. People tend to react more quickly if they feel something is just for them or that they may miss out.

Here’s an example of how this good email subject line could be applied:

Shhh! Discounts just for you

Shhh! Only 5 XYZ available this weekend

Shhh! Don’t tell your friends about this offer

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If you think about it news headlines have exactly the same purpose as email subject lines.

They are written to instantly attract your attention, compel you to read on and nicely summarise exactly what you are about to read.

Therefore the next time you’re trying to come up with a cracking subject line, check out the BBC or SKY website and see if a newspaper headline can help you come up with a winner.