Facebook has recently made two major moves to bring more control and security to its worldwide membership of more than 350 million users.
The first is to allow their members to review and update their privacy settings and provide user friendly features to empower its members to set how their personal information is shared, which is a first among major social networking websites.
Of interest to many will be the fact they are now giving people a free six month trial with the well known security software McAfee. Facebook announced on their blog:
“One of the best defenses against security threats is a good offense, and we want to help you take the offensive by having the latest security software installed on your computer. We are announcing a year-long partnership with McAfee to offer…the ability to download a six-month subscription to McAfee security software at no cost, along with a special discount once the six months are over”
You can take advantage of this offer by visiting the Protect Your PC tab on the McAfee Page on Facebook.
Unlike other social giants like MySpace and Facebook, Twitter is yet to rake in big bucks through its popular global social networking site.
If their online jobs board online jobs board is anything to go by, this is due to change. Rumour has it that Twitter is building a team of experts to help monetise their website.
Currently Twitter attracts around 18 million users so in terms of potential they are up there with the best of them.
Like other social networking sites Twitter has attracted attention from partners and investors. In October of last year many report that Twitter gained as much as $25 million to license its data feed to the likes of Google and Microsoft.
This move was no doubt aimed at not only improving their search engine optimisation, so their content will rank well in Google, but also to allow Google and Microsoft to integrate with the Twitter phenomenon.
Good luck to them and it will be interesting to see what monetising techniques they come up with.

This very exciting and innovative company draws and paints at live events, such as music festivals, theatre shows and weddings. From the very start we’ve worked with Live Canvas to:
- Help them construct a solid, cost effective and powerful marketing plan to help grow their business quickly and sustainably through our marketing consultancy
- Create an engaging, vibrant and memorable corporate brand that complements what they do
- Produce a series of quality posters, leaflets, letterhead and business cards with our graphic design services so they can promote their brand with confidence in several ways
- Convey what they can do for people in an understandable and exciting way through our professional copywriting services
- Start them on the road of selling more of their products online via Google with our SEO services

Based in Dorset Labelzone are a national giant in the niche and thriving world of label printers.
As part of our SEO services we’ve helped Labelzone achieve greater awareness in Google and other search engines through online PR and online article writing.
Our professional copywriting services ensure the technical nature of their products does not undermine the overall sales and marketing message. This is fundamental to the drive to target new customers who do not have any prior knowledge of label printers.

Specialising in building projects in an area with the fourth highest land value in the world, Stark Projects is an exclusive and quality project management company of the highest calibre.
With a very niche market in Sandbanks, Poole and other affluent areas we’ve helped Stark Projects:
- Create a simple and quality corporate brand which their target audience can aspire to
- Develop a simple and slick website which shows off their incredible portfolio through high impact photos
- Focus the growth of their business through marketing tactics which work for them, by offering marketing consultancy at key stages of their development

Future Numbers have built their very loyal customer base by offering innovative inbound call handling solutions and non-geographic numbers (e.g. 0845, 0844 and 0800). We help Future Numbers to:
- Drive forward their email marketing, which is so integral to the growth of their customer base and brings in new leads despite the incredibly challenging and competitive world of email marketing
- Put their products and services forward in a clear, targeted and compelling way with our professional copywriting services
Experts at Enders Analysis have indicated that online advertising (such as, PPC marketing) will continue to be the No.1 choice for businesses determined to grow their customer base in 2010.
They have forecasted that offline advertising, such as newspapers, magazines and television will all be in decline again this year. Only online advertising will continue to grow, up 6.9% compared with a 2.1% drop in 2009.
Enders Analysis state that overall sales in advertising have been declining for years. Having said that big shifts have been recorded not only from print to online, but also from newspaper to niche classified websites.
A key trend in 2010 will be the increasing use of the unstoppable iPhones and other smartphones to read news on the move. This also suggests that their will be an increase in people buying online through their smartphone.
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If we're to believe what we read in the media everyday we may as well all throw in the towel now.
No question times are hard for many, but everyone still needs products and services, they're just looking for more value and asking more questions before buying.
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Brightenearly Ltd
Fernlea House
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Poole
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BH15 3PU
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